Very few people are lucky enough to have a piano playing cat, but everyone wants to be a viral sensation. If you want your video in front of as many faces as possible, let’s start by asking what are those viewers searching for? The key to distributing your content to a new audience is by ranking your videos in YouTube searches, linking them to top related hashtag, and utilizing online community forums. These strategies have been heavily discussed amongst SEO experts, but many gloss over the fundamental steps to determining what your niche is searching for in order to create content that delivers answers to those inquiries. YouTube viewers are seeking content to help them solve problems, learn skills, watch cat videos and be entertained. In order to get that automated stream of views, focus your content accordingly and use the following steps to determine what topics are generating the most search traffic:
Google Auto-Suggested Keywords:
Let’s say that you want to start a healthy foods channel focused on smoothie recipes. Instead of uploading what you think will get traffic, you can first use the Google/YouTube search bar for suggestions based on top search results. In fact, these suggestions are always the most searched keyword phrases so using them as a content to-do list will ensure that when you do upload, there’s already an audience waiting to watch.
You can also use the search bar to discover more related topics by using the underscore symbol. Not only can you use it as a substitute for another word in a keyword phrase (see above), but you can also use the underscore after any letter to identify search inquires that include words that begin with that letter (see below):
Instagram Related Hashtags:
If a hashtag on Instagram has a large enough following, the platform will give you 10 related hashtags related to the original topic through search results. In the example above, a quick IG investigation will reveal that when many users search for “smoothie recipes” the top results include “juice cleanse,” “fruit smoothie,” and “protein smoothie” – valuable information for determining what your next vlog should be about. Don’t forget that now you can also utilize hashtags in your YouTube descriptions, both for your own channel’s discovery and for finding other similar creators like yourself. The first three hashtags you add to your YouTube video’s description will also appear in their own, newly introduced hashtag section above the video title.
Utilizing Competitor’s Tags with VidIQ:
Within any niche, there are influencers receiving the bulk of the community’s attention. Learning what phrases were successfully used by your competition is simple with VidIQ. One benefit to investigating your peers is tracking which video tags were the most successful, thus communicating which niche inquires are being addressed and which ones don’t have content connected to them. VidIQ also reveals the how (and if) a particular video ranks when your community searches for each keyword phrases in the Tags section. It’s worth looking into keywords where your competitors haven’t ranked high in search; that presents an opportunity for you to make a great video catering to that topic.
Get your free access to VidIQ by logging into your ScaleLab Dashboard and clicking on the VidIQ app.
The world’s most comprehensive online retailer caters to nearly every community online. This makes Amazon a fantastic portal to find red hot niches and the products they are buying. For example, by searching for “smoothies,” we’re presented with a list of suggested product subcategories. Maybe you didn’t realize there was a demand for “Powdered Soft Drink Mixes” within the smoothie enthusiast community, but now that can be the spotlight of your latest vlog and attract the attention of curious smoothie drinkers you wouldn’t have known about previously.
Bonus Tip: Reddit Communities